Italia

"We are ready to enter a new era"

This is how adidas and FIGC, the Italian Football Federation, celebrate the brand new partnership between the German “three stripes” company and the Azzurri, 4 times world champions and reigning European champions.

The promises of the future meet the greats of the past, in search of the symbol and soul of Italian football. 

The beginning of a new era for the Azzurri with new exclusive kits that combine the past, present and future of our country, inspired by the culture and beauty of Italy.

In the new Italy home jersey, the iconic light blue combines with the colours of the Tricolore on the three adidas stripes that stand out on the shoulders and sleeves; a series of i's then embellish the pattern of the jersey.

Pride and belonging also on the 2024 Away Jersey: the away jersey flies like a flag, with green, white and red taking pride of place in a striking design.

Here on The Pitch - Football Store you can find the official adidas and originals apparel that the Azzurri champions, led by Luciano Spalletti, wear on and off the pitch and in training at Coverciano.